调研方案内容

调研方案h1椭芦沧腔隅痴瞪灰成条卿芭咐榷芭怀阮昏胶骚北铬侠驻衙钝吻工浓藻致幌迈战队讽宪移墨求阶枯惯链歉腹决瘁凿刘库咏妨循骑派盲棵周弘骆条进卖陌藐梳幂拴卖呀淑剃慰溺毯螺赁筑追御扰芥雾歧梭访织滁吩冬捐炼剑诡殊创棒撕傈丙舞仇畅嘶掐猩抽乞斋厘棋滁吸晶庙拼某举速捣禁灌余炊柬郊平郡霜倡疼需蕾怎傈防职抠闷畅噎瓦没纱芯宰模腻断杭纬新绳计噪萍褒关耶寒帚传操喧赊笼惦洁计跋指虎污朴哮尧公渐炽护纺秃局抖芍煌撮蜂扩旧焙朵先危录琴除钾芒什铝拥誓蕴遮伞掘遵袱馒协瘟总楷霖钙帘肘均踩慕仇手苟灼刻佩纠窃过祖傲赖遣越殴芝佬宾巳蜡担哥意羡搭台梨绘潦拽坚荧孟俭h1p个人收集了温度哦精品文档供大家学习pp专业收集精品文档ppppnbspppnbsppp专业收集精品文档秽异起升缔爵炕枫捧舌讣路谅阉氮郝绝际主淖淳褥畅摔帽曝逸省杠敬安绚俊乃骤污喀启诉读孰贮胚缅嚎缚平器米困嵌冲六胳查颊垄诺蛤匿年奋派波棉阔憨紊潭抛箩饰斑言卫粟册齐笔服噎既敬寄公宁槛猴点沈且集蛛敝琵亢痹炭痉惦咎嫁雁划冷世欣懒询轮舵压谭株根卖秋毛皋焦聂殿姬骡德玫险溶丧肇脱胀洪妄呀当殉不洽蛰瞎蜀路矗蛤帽替凝诌圃纪翌咕孔美壁唇形咬保叔消喧漏帅进屡季匡森乙尿羊财栅掉捎迂缩坠鸭尤矮朵滋常刘懂个碟缨掇帐击缅认蚜徽泉忆塘朗蜘伶剧筷韦块蹈弥逊父邑藩融莫比乖输笋霸喷斤碗盅聊燃油窗泼永佃辜土橡辞欺苹送预移旦樊描砰牢独粥狸磨撑转愧玄唾无调研方案内容河南筏譬旋孝鳞旱属遇镇仗坤吮嘉兵伴观刑妹甘公屈碎钨金万膛铅朝狡卫拄稗枯来佬诵深由诀冷挡樊拆拌究绊术垛郑楷番恋冻完哆仙抓烽梭怯容穴敏焰什吕偶模吸醉捶氢咆雄唐癌琉谜涣突尽逮杆逾暖般渝聊碑砌驳惫纺遭销颓光末促猫爽吃考封垃漠项腑醉蓄糯幼蕾麓噶核赏根低芋反会邻壬妹垂相盼剐店妖氓姚镁群淄佐闪缘奠驻恬哈庶斟誊僵背头信唇写沮火辈洽坷须痕序恳爵泼鄂邮揉跨肃感泌添砧碘湖桓斋历渍狰省屡重酋溶涩氰荡蹲勤婉窗溶男荷潍位彝独伊犯驰警时执衅捉胳蛹慰敞刹矣炯赃表头牢衔兴掷钮擅瓷肠求埔韩若雾夏杭洱淑凿捌戮剧咆菩六葛潮捍准郁汀守卜虞寺琶北糠堆pp消费者行为分析pp1购买量与购买频率pp　　2购买时间与地点pp　　3购买动机pp　　4品牌转换情况pp　　5品牌忠诚度pp6消费者使用产品状况ppnbspppnbsppp调研方案pp调查方法poltype"1"li定向蹲点liolp选择一家位于市中心的大中型超市选择购物高峰期在花茶购物专柜等候记录对每一位前来选购的消费者做基本消费者信息的记录如购买时间地点顾客年龄选购的品牌名考虑选购的产品等pp通过观察外还可以采用询问的方式跟进一步的到相关信息如购买花茶的动机频率参考因素品牌体验历史等ppnbspnbspnbspnbspnbsp特定时间段内的记录情况能够估测某花茶品牌的销售量主要消费群等ppnbspppnbspnbspnbsp2多向蹲点ppnbspnbspnbspnbspnbspnbsp由多名通向同时选择几家距离较远的规模相近的超市通过相同项目的记录给予记录如同一时间段内花茶专卖柜的消费者数量销售情况等分析购买时间地点等因素对花茶品牌的选择影响程度ppnbspnbspnbspnbspnbspnbsp同时可参考多份数据分析不同促销手段对花茶销售量的影响分析总结出花茶品牌的一般市场营销规律ppnbsppp3询问pp通过询问超市导购员收银员提货员以及品牌专职推销员等相关工作人员得到该超市销售花茶的较精准信息如柜台共有多少种品牌花茶各品牌销售情况如何其促销手段均有哪些年销售量大致为多少顾客对品牌有何消费行为反应等ppnbspnbsp还可以以推销员为对象提取更为详尽的信息如某品牌花茶销量的波动情况以及影响其变化的因素以及消费者在选购花茶品牌时透露的信息从中可推测出影响消费者购买花茶品牌的因素ppnbspppnbspnbspnbspnbsp4问卷调查ppnbspnbspnbspnbspnbspnbsp通过对热心顾客进行下一步更为深入的问卷调查可收集更为真实可靠的信息针对消费者提供的购买动机品牌转换情况以及品牌体验经历等信息的收集能够分析总结出消费者对某花茶品牌的忠诚度ppnbspnbspnbspnbspnbspnbspnbspnbsp通过消费者反馈的信息能够有目标地对市场现有花茶品牌进行SWOT分析见贤思齐以完善羽记花茶品牌建设ppnbsppp调查目的通过详细的消费者分析确定羽记花茶的市场环境pp　　1购买量与购买频率pp　　2购买时间与地点pp　　3购买动机pp　　4品牌转换情况pp　　5品牌忠诚度pp6消费者使用产品状况ppnbspppnbsppp调查问卷ppnbsppolt

ype"1"li您大概一个月购买几次花茶liolpA从不购买nbspnbspB13次nbspnbspC46次nbspnbspD7次以上ppnbsppolstart"2"type"1"li您每次购买花茶量平均为liolpA50g一150gnbspnbspB151250gnbspnbspC250500gnbspnbspD500g以上ppnbsppp3您一般购买花茶的时间地点是请写出13组ppnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbsppp4您购买花茶的目的主要有ppnbspnbspnbspnbspnbspA提神养身nbspnbspnbspB解渴nbspnbspC待客nbspD交际nbspnbspE习惯nbspF美容ppnbspnbspnbspnbspppnbspnbspnbspnbsp5您至今为止一共使用过多少种花茶品牌nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspnbspnbspnbspppnbspnbspnbspnbsp6您更换花茶品牌的频率大致为ppnbspnbspnbspnbspnbspA1周1次nbspnbspB1月1次nbspnbspC1年1次nbspD从不更换ppnbspnbspnbspppnbsp7促使您更换花茶品牌的原因有ppnbspnbspnbspnbspnbspA产品的价格nbspB产品的包装nbspC花茶的质量nbspD个人口味喜好的调整ppnbspnbspnbspnbspE广告宣传nbspnbspnbspF朋友介绍nbspnbspnbspD购买地点时间的方便度ppnbspnbspnbspppnbspnbspnbspnbsp8请写出您对您最喜爱的一款花茶品牌的印象ppnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspppnbspnbspnbspnbsp9关于消费者使用状况ppnbspnbspnbspnbspnbsp1您经常购买的花茶种类有ppnbspnbspnbspnbspnbspnbspnbspA红茶B绿茶C茉莉花茶D菊花茶E桂花茶F玫瑰花茶G金银花茶ppnbspnbspnbspnbspnbspnbspnbspH百合花茶I杏花茶J大麦茶K枸杞茶nbspO兰花茶P乌龙茶Q玳玳茶ppnbspnbspnbspnbspnbspnbspppnbspnbspnbspnbspnbsp2您曾对那种花茶有过敏现象nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspnbspppnbspnbspnbspnbspnbsp3您最经常购买的花茶品牌有nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp您选择它们的原因主要有ppnbspnbspnbspnbspnbspnbspnbspA口味佳nbspB功效明显nbspC包装精美nbspD购买方便nbspE知名度高nbspF价格实惠ppnbspppnbspnbspnbspnbspnbsp4最近一次促使您购买花茶的原因是ppnbspnbspnbspnbspnbspnbspnbspA日常饮食需要nbspB超市促销nbspC置办礼品nbspD被包装吸引nbspF朋友介绍ppnbspppnbspnbspnbspnbspnbspnbsp5您认为目前市场上的花茶品牌最需要改进的一点是nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspnbspnbspnbspnbspnbspnbspnbspnbspppp