植物盆艺生活馆创业计划书

经营目标h1nbsh1ppnbspppnbspppnbspppXX植物盆艺生活馆ppnbsppp创业计划书ppnbspppnbsppbrpnbsppp目nbspnbsp录pp一公司简介··········································4nbspnbspnbspnbspnbsppp二11公司概要························································4ppnbspnbspnbsp12公司宗旨························································4ppnbspnbspnbsp13公司理念························································4pp二市场现状与前景分析···························4nbspnbsppp三产品和服务·········································5nbspnbspnbspnbsppp31产品介绍························································5pp32服务简介························································6pp四市场分析与营销策略···························7ppnbspnbspnbsp41市场分析························································7ppnbspnbspnbsp42营销策略························································8pp五经营目标·········································10ppnbspnbspnbsp51总体目标·······················································10ppnbspnbspnbsp52人事管理目标··················································10ppnbspnbspnbsp53财务会计目标···············································10ppnbspnbspnbsp54市场销售目标··················································10pp六 团队管理 团队管理与情商赵玉平个人与团队管理电大个人与团队管理形考团队内部培训管理制度企业销售团队管理研究 ··········································11ppnbspnbspnbsp61人员机构设置·················································11ppnbspnbspnbsp62管理领导方式··················································11pp63 管理制度 档案管理制度下载食品安全管理制度下载三类维修管理制度下载财务管理制度免费下载安全设施管理制度下载 ·······················································11ppnbsppp七成本分析与财务计划··························13ppnbspnbspnbsp71启动资金·······················································13ppnbspnbspnbsp72投资项目·······················································14ppnbspnbspnbsp73工资项目·······················································14ppnbspnbspnbsp74资金来源·······················································15ppnbspnbspnbsp75财务计划·······················································15pp八市场风险分析和风险控制·····················15nbspppnbspnbspnbsp81风险分析·······················································15ppnbspnbspnbsp82风险控制·······················································16pp九附录················································17pp91盆栽蔬菜种植条件············································17pp92盆栽技术要点··················································17ppnbspnbspnbsp93盆栽植物养护小知识··········································18ppnbspnbspnbsp94盆艺植物DIY小贴士··········································18ppnbspppnbspppnbspppnbspppnbspnbspnbspnbspppnbspppnbspppnbsp一公司简介pp11公司概要ppXX植物盆艺生活馆是专业从事各种盆栽植物的DIY制作养护修剪美容为一体的销售和服务业务的公司此外我们还提供在顾客约定的日期将植物送达给指定接收者等各种个性化的贴心服务我们公司以XX作为我公司注册的连锁门店的名称在XX植物盆艺生活馆中顾客不仅可以挑选自己赏心悦目的盆栽草类花卉和蔬菜还可以在本店专业人士的指导下自己动手制作造型精美的盆栽和家人或朋友悉心培育既能观赏又可食用的盆栽蔬菜此外我们还可以在朋友或恋人生日情人节圣诞节结婚纪念日等各种节日和纪念日将顾客选定适合的植物盆栽在约定具体的时间送达给指定的接收者因此顾客在XX里得到的不仅是美丽时尚的产品更是妙趣横生的个性化服务ppnbsppp12公司宗旨pp公司宗旨置身绿色世界让XX渗入完美生活ppnbsppp13公司理念ppnbspnbspnbsp公司理念本着为现代都市人群创造集休闲娱乐艺术于一体的新场所的强烈志愿用热情和真诚传播绿色消费理念用专业的服务和奉献的精神打造专业化人性化的服务在此基础上实现XX的终极目标让每家每户享受XX的芬芳让每位客户感受XX的热情ppnbspppnbsppp二市场现状与前景分析ppnbspppnbspnbspnbsp富有生命力的植物对缓解现代人压力完善社会个体的不健全心理均有极好疗效宁静的植物历来是冥思者的最佳伙伴植物是沉默理性坚韧生生不息的象征与植物产生心灵的交流便可从中汲取到莫大的力量在实用价值上植物盆栽不仅是一件活的艺术品具有插花艺作品和工艺品的装饰效果美化了家庭居室增添了活跃气氛令人赏心悦目而且植物具有旺盛的生命力具有吸收有害气体净化空气制造氧气的作用盆栽蔬菜可作为微型盆景点缀居室将庭院阳台装扮得葱绿嫣红随着人们生活水平的不断提高部分消费者对蔬菜表现出求新求特的需要一些新型的种植方式逐渐被人们接受许多市民希望种植一些既能观赏又能食用的蔬菜到过年过节还可作为礼品送给亲朋好友但是居民自己在家育苗配土都很不方便许多人还不懂技术很难种植成功ppnbspnbspnbspnbsp我国具有非常良好的植物消费市场每年大型花卉交易均在1亿3000万盆以上交易额在300亿元以上小型的植物宠物在2004年进入我国以后每年交易数量也在6000万株以上然而由于缺乏可靠的一手货源信息加之过滥的加盟市场使得现有商家进货成本偏高货品更新速度偏慢器皿工艺也缺乏竞争力因此对目前植宠经营者而言突破单一的经营瓶颈和过高的进价是关键点所在对大多数城市而言盆栽植物市场的挖掘远远不够许多城市的重点商业区和植物销售区植物宠物依然难觅芳踪众多的植物爱好者要在城市中找到这种特别的迷你植物宠物依然需要费尽周折到目前为止类似我们公司服务的不太多在市场上具有极大竞争力并且前景非常广阔但是植物盆栽的技术壁垒比较低进入市场的门槛低容易被模仿和复制为此我们会在公司起步及经营阶段都注重各个时段的产品与服务的研发和创新始终保持强大的核心竞争力专门从事植物盆栽的创意服务成为行业的领军企业ppnbspppnbspppnbsppp三产品和服务ppnbsppp31产品介绍ppnbspnbspnbspXX植物盆艺生活馆主要从事盆栽花草盆栽蔬菜两大方面的销售与服务在这两类盆栽植物中我们主售中小型盆栽pp311盆栽花草分类ppnbspnbsp1中型盆栽三十公分以上七十五公分以下ppnbspnbspnbsp这是目前最流行的盆栽一个人用双手可以自由搬动管理方便可任意布罝於玄关客厅茶几礼堂也是目前国际间最受欢迎价格最高同时也是最具观赏价值最能表现盆栽家盆艺手法的盆栽ppnbspnbsp2小型盆栽三十公分以下的盆栽称小型盆栽ppnbspnbspnbsp单手可以搬动管理观赏方便可布置p