绿康饲料创业计划书样本

创业计划小组成员h1nbsh1pp健康饲料pp创业计划书ppnbspppnbspppnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbsppp目nbspnbsp录brnbsppp一．执行总结ppnbspnbspnbsp1．1综述-------------------------------------------------------------6ppnbspnbspnbsp1．2公司-------------------------------------------------------------8ppnbspnbspnbsp1．3市场--------------------------------------------------------------8ppnbspnbspnbsp1．4营销策略-------------------------------------------------------9ppnbspnbspnbsp1．5生产管理-------------------------------------------------------9ppnbspnbspnbsp1．6投资与财务------------------------------------------------------10ppnbspnbspnbsp1．7组织与人力资源----------------------------------------------10pp二．项目背景--------------------------------------------------------------10ppnbspnbspnbsp2．1产业背景-------------------------------------------------------11ppnbspnbspnbsp2．2产品概述-------------------------------------------------------12ppnbspnbspnbsp2．3产品的竞争力-------------------------------------------------13ppnbspnbspnbsp2．4产品的先进性分析-------------------------------------------13ppnbspnbspnbsp2．5产品市场调查与竞争能力预测-----------------------------14pp三．公司战略---------------------------------------------------------------14ppnbspnbspnbsp3．1公司概述--------------------------------------------------------14ppnbspnbspnbsp3．2公司使命--------------------------------------------------------14ppnbspnbspnbsp3．3公司宗旨--------------------------------------------------------15ppnbspnbspnbsp3．4总体战略--------------------------------------------------------15ppnbspnbspnbsp3．5发展战略--------------------------------------------------------15pp四．市场机会---------------------------------------------------------------15pp4．1市场需求-------------------------------------------------------16pp4．2市场前景--------------------------------------------------------16pp4．3市场冲击--------------------------------------------------------16pp4．4市场特征--------------------------------------------------------17pp4．5竞争分析--------------------------------------------------------17pp4．6市场细分--------------------------------------------------------17pp4．7潜在市场容量-------------------------------------------------17pp4．8市场调查--------------------------------------------------------17nbsppp五．市场营销---------------------------------------------------------------18ppnbspnbspnbsp5．1目标市场--------------------------------------------------------18ppnbspnbspnbsp5．2产品--------------------------------------------------------------18ppnbspnbspnbsp5．3价格策略--------------------------------------------------------18ppnbspnbspnbsp5．4品牌策略--------------------------------------------------------18ppnbspnbspnbsp5．5促销--------------------------------------------------------------18ppnbspnbspnbsp5．6销售渠道--------------------------------------------------------20ppnbspnbspnbsp5．7推广策略--------------------------------------------------------21pp六．公司管理体系----------------------------------------------------------21ppnbspnbspnbsp6．1公司性质--------------------------------------------------------21ppnbspnbspnbsp6．2组织形式--------------------------------------------------------21ppnbspnbspnbsp6．3人员配置--------------------------------------------------------23ppnbspnbspnbsp6．4创新机制--------------------------------------------------------25pp七．生产管理---------------------------------------------------------------25ppnbspnbspnbsp7．1厂址选择--------------------------------------------------------26ppnbspnbspnbsp7．2核心产品--------------------------------------------------------26ppnbspnbspnbsp7．3生产工艺流程--------------------------------------------------26ppnbspnbspnbsp7．4生产模式nbsp-----------------------------------------------------26nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspppnbspnbspnbsp7．5生产要求--------------------------------------------------------26pp八．投资分析---------------------------------------------------------------26ppnbspnbspnbsp8．1股本结构与规模-----------------------------------------------27ppnbspnbspnbsp8．2资金来源与应用-----------------------------------------------27ppnbspnbspnbsp8．3投资收益与风险分析-----------------------------------------27ppnbspnbspnbsp8．4投资净现值-----------------------------------------------------27ppnbspnbspnbsp8．5产品成本分析--------------------------------------------------28ppnbspnbspnbspppnbsppp九．财务分析---------------------------------------------------------------28ppnbspnbspnbsp9．1损益表------------------------------------------------------------28ppnbspnbspnbspp