创业计划书范文(2)

h1创业计划书一企业概况1主要经营范围零食休闲食品nbsh12企业类型零售二创业计划者的个人情况1以往的相关经验之前做过市场营销2教育背景所学的相关课程高中接受过单位专业教授的专业 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 三市场评估1目标顾客描述主要是住校大学生他们业余生活比较单调放学后事情不多都有喜欢吃零食的习惯无论在寝室还是结伴游玩零食算是他们生活中必不可少的必修课2市场容量或本企业预计市场占有率根据住校学生和当地居民情况 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 市场容量可观本企业预计的市场占有率基本在50左右3市场容量的变化趋势市场容量能在学生和当地居民50左右之后变化趋势是在学生一年又近三个月的假期在假期中会给销售带来一定的影响4竞争对手的主要优势nbspnbspnbspnbspnbspnbsp对手的优势主要在他创办企业比较早1业主就是学生2有一定客户群体3有些学生就是不买东西也去那玩玩可以带来一定的人气指数5竞争对手的劣势1业主是学生经常不能亲自管理2销售人员也是雇请的3进货等很多方面不能及时服务6本企业相对于竞争对手的主要优势1自己是业主自己管理2在货物进出方面自己可以掌握第一手资料和信息3有新品能及时向客户推荐和服务4有时间做多方面的市场调查7本企业相对于竞争对手的主要劣势1他有稳定客源2他的员工在业务方面比较熟练四市场营销计划1产品nbspnbsp产品服务主要特征锅巴大家都喜欢瓜子味道样品多梅子味道样品多2价格nbspnbspnbspnbspnbspnbspnbspnbspnbsp1ppnbspnbsp产品服务成本价销售价竞争对手的价格锅巴425558瓜子475963梅子73951063地点选址细节1nbspnbsp地址面积租金或建筑成本某某大学附近25-30平米租金2600元月2选该地址的主要原因某某大学附近主要原因是人员多他们的业余时间多生活比较单调3销售方式把产品提供给最终消费者4选择该销售方式的原因因为学校学生多商业配套不全面很多都有不想跑远路的习惯4促销nbspnbsp人员推销3人发企业宣传资料成本预测150元广告nbsp成本预测nbsp公共关系借助朋友和同事成本预测nbsp营业推广nbsp成本预测nbsp五企业组织结构1企业将注册成个体工商2拟议的企业名称家香炒货3企业的员工本人业主月薪3000元员工1人月薪1400元4企业获得的营业执照许可证个体营业执照食品流通许可证卫生许可证健康证预计费用350元5企业的法律责任暂无六固定资产nbsp1工具和设备nbspnbsp名称数量单价总费用元电子称116001600收银机134003400计算器155货架845036002交通工具企业起步时间暂时不考虑办公家具和设备无需购买nbspnbspnbspnbsp2pp3固定资产和折旧概要nbspnbspnbspnbspnbsp项目价值年折旧元工具和设备86051721交通工具nbspnbsp办公家具和设备nbspnbsp店铺nbspnbsp厂房nbspnbsp土地nbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp七流动资金月nbspnbspnbsp1原 材料 关于××同志的政审材料调查表环保先进个人材料国家普通话测试材料农民专业合作社注销四查四问剖析材料 和包装nbspnbsp项目数量单价总费用元塑料袋52．5125包装袋5210nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp2其他经营费用不包含折旧和贷款利息nbspnbspnbspnbspnbspnbsp项目费用备注业主工资3000nbsp雇员工资1400nbsp租金2000nbsp营销费用7000启动货款公用事业费30nbsp维修费20nbsp保险费nbspnbsp等级注册费350nbsp其他50nbsp合计17445nbspnbspnbspnbspnbspnbsp3pp八销售收入预测nbspnbspnbspnbspnbspnbsp销售情况月份销售产品或服务nbspnbspnbsp123456789101112合计1锅巴销售数量600700950102093069063047051063086011309120nbspnbspnbspnbsp平均价值555555555555555555555555nbspnbspnbspnbspnbsp月销售额33003850522556105115379534652585280534654730621550160nbspnbspnbsp850100012801350110087068051060081010701540116602瓜子销售数量nbspnbspnbsp636363636363636363636363nbspnbsp平均价值nbspnbspnbsp53556300806485056930548142843213378051036741970273458nbsp月销额售nbspnbspnbsp270410630710590610590320400610870101070203梅子销售数量nbspnbspnbsp959595959595959595959595nbspnbsp平均价值nbspnbspnbsp25653895598567455605579556053040380057958265959566690nbsp月销额售nbspnbspnbsp17202110286030802620217019001200151020202800nbsp22190合计销售总量销售总收nbspnbsp112201404519274208601765015071133548838103851436319735nbsp164795nbsp入nbspnbspnbspnbspnbspnbspnbsp九销售成本和计划nbspnbsp项nbspnbsp目金额月份nbspnbspnbspnbspnbspnbsp4ppnbspnbspnbspnbsp123456789101112合计销售含流转税销售收入88381122014045192742086017650150711334510385143631973525512190298nbspnbspnbspnbsp流转税增值税6738431156125110599048015306238621184153111417nbspnbspnbspnbsp销售净收入8308976210547134021811819609165911416712544135011855123981164795成本业主工资30003000300030003000300030003000300030003000300036000nbspnbspnbspnbsp员工工资14001400140014001400140014001400140014001400140016800nbspnbspnbspnbsp租金20002000200020002000200020002000200020002000200024000nbspnbspnbspnbsp营销费用70008000980093007600500046005500720010000103001090095200nbspnbspnbspnbsp原材料费用303030303030303030303030360nbspnbspnbspnbsp维修费202020202020202020202020240nbspnbspnbspnbsp折旧费1431431431431431431431431431431431431716nbspnbspnbspnbsp贷款利息nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp保险费nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp登记注册费3500nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp营销费用505050505050505050505050550nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp总成本139931464316643169431544314943134231124310243111431284316543167866利润nbsp147526661148-776-879-2335-48123586008743811935-3446-1241税费企业所得税7313357nbspnbspnbspnbsp1183603721116nbspnbspnbspnbspnbspnbsp个人所得税224283207nbspnbspnbspnbsp2684325221956nbspnbspnbspnbspnbspnbsp其他nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp净收入nbspnbsp52503884nbspnbspnbspnbsp49998216954431384nbsp-3446-12414178税后十现金流量计划nbspnbsp金额及月份项nbspnbsp目nbspnbspnbsp1234nbsp5nbsp6nbsp7nbsp8nbsp9nbsp10nbsp11nbsp12nbsp合计nbspnbspnbspnbspnbspnbspp