客户答谢会活动策划执行方案

论文资源网h1nbsh1pp客户答谢会活动策划执行 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 pp一活动目的pp1利用XX节事件营销通过XX节暖场活动活跃现场气氛提高客户来访率pp2通过暖场活动为项目营销中心聚集人气提高项目认知度pp3通过口碑扩大项目影响力与知名度提升良好的社会形象为后期销售打下良好的口碑基础pp4回馈老客户稳定客户情绪提高老客户购买信心pp5活动中穿插项目宣传片播放达到项目广告多元化宣传ppnbsppp二主题ppXX客户答谢会ppnbsppp三活动时间pp2019年1月1日周二1830-2100ppnbsppp四活动地点ppxxxx营销中心ppnbsppp五活动内容pp主要形式蛋糕DIY活动现场热场表演抽奖商家联盟pp1蛋糕DIYppØnbspnbspnbspnbspnbspnbspnbspnbsp活动时间2019年1月1日1830---2030ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动地点xxxx营销中心ppØnbspnbspnbspnbspnbspnbspnbspnbsp参与对象老客户意向客户现场新客户需登记后参与活动ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动内容pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp邀请蛋糕师傅给大家示范了手绘蛋糕的做法客户来宾在蛋糕师傅的指导下体验自己动手的乐趣自己手绘属于自己的专属蛋糕客户可以活动时间内自由参与pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp蛋糕为事先制作完成活动现场参与客户只需领取蛋糕及奶油果酱等材料给蛋糕绘图或者写字即可pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp客户绘制的蛋糕当场送给客户作为纪念ppnbsppp2热场表演ppØnbspnbspnbspnbspnbspnbsp目的pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp以精彩节目表演吸引周围的人让人群长时间现场停留聚集人气pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp营造较好的活动现场氛围带动客户的来访率pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp通过口碑扩大项目影响力与知名度pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp穿插项目知识问答深化项目优势客户传播度pp活动时间2019年1月1日1900---2030ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动地点xxxx营销中心ppØnbspnbspnbspnbspnbspnbspnbspnbsp参与对象营销中心现场全体客户ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动内容pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspXX歌舞表演节目串烧ppnbsppp3抽奖活动ppØnbspnbspnbspnbspnbspnbspnbspnbsp目的pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp以抽奖形式吸引老客户意向客户来到营销中心参与活动pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp以抽奖形式留住现场客户保持营销中心氛围pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp以抽奖形式回馈老客户ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动时间2040---2100ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动对象缴纳报名申购金老客户意向客户ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动形式pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp客户到达营销中心至前台由前台接待将客户邀请函副卷投入抽奖箱作为抽奖卷pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp活动尾声进行抽奖随机选取现场人员进行抽奖ppØnbspnbspnbspnbspnbspnbspnbspnbsp奖品设置pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp一等奖1名洗衣机电冰箱800元以内pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp二等奖5名电饭煲蒸汽挂烫机200元以内pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp三等奖10名嘉华代金卷50元ppnbspppnbsppp4商家联盟与物业管理公司嘉华蛋糕协商具体展销时间及价格ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动时间2019年1月1日-9月16日ppØnbspnbspnbspnbspnbspnbspnbspnbsp活动地点xxxx营销中心ppØnbspnbspnbspnbspnbspnbspnbspnbsp邀请联盟单位参展ppØnbspnbspnbspnbspnbspnbspnbspnbsp联盟形式pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp联盟商家参与我公司XX活动我公司提供或出租适当展位为其展销月饼或其他商品增加我项目现场人气pplnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp联盟商家至我公司营销中心外场展销月饼或其它产品自备相关销售道具户外伞桌椅等ppnbsppp六老客户回馈ppØnbspnbspnbspnbspnbspnbspnbspnbsp目的回馈老客户稳定客户情绪提高老客户购买信心ppØnbspnbspnbspnbspnbspnbspnbspnbsp客户回馈对象缴纳报名申购金客户及意向登记客户ppØnbspnbspnbspnbspnbspnbspnbspnbspp