食材配送项目商业策划书

h1nbsh1ppnbsppp食材配送项目ppnbsppp商业策划书ppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbsppp 目录 工贸企业有限空间作业目录特种设备作业人员作业种类与目录特种设备作业人员目录1类医疗器械目录高值医用耗材参考目录 pp一项目概述4pp一项目背景4pp二项目简介4pp三项目发展规划及目标5pp1发展规划5pp2目标6pp四项目具体运作6pp二项目财务预算及 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 7pp一项目财务预算7pp1基础费用预算7pp2目标商户销售额度预测 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 7pp3主营业务成本8pp4管理费用8pp5期间费用9pp6利润预测9pp二各项指标财务分析9pp1主要费用配比9pp2投资报酬率10pp三项目市场分析10pp一城市发展生鲜蔬菜配送营销模式的可行性10pp二大城市发展生鲜蔬菜配送连锁行业的SWOT分析11pp三目标市场竞争者分析12pp四项目营销策略13pp一产品策略13pp二促销策略14pp1导入期零利润配送15pp2成熟期的促销策略15pp三价格策略15poltype"1"li价格浮动策略16lili中低档价格运行策略16liolp3节假日价格稳定策略16pp四品牌策略16pp1质量打造品牌17pp2服务打造品牌17pp四结论17ppnbspnbspnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspppnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp一项目概述pp一项目背景pp中国政府历来非常重视三农问题十七届三中全会再次提出着重解决三农问题促进农村经济发展和提高农民生活水平进一步推进城乡一体化的发展为本项目政府公关和上下游资源整合创造了很好条件pp近些年来深圳大型商超品牌连锁餐饮店学校幼儿园及企业大食堂蓬勃发展食材需求量剧增随着国家和消费者对食材安全日益重视各大商户对食材的品质把控越来越严格对供应商的要求也越来越高不符合市场要求的食材供应商逐渐出局而优质食材供应商成为各大商家追逐的对象新的市场需求对这个食材配送传统行业提出了挑战也推动了这个行业的发展提供安全食材让各大合作商户放心是食材配送公司立足市场之本成立一家符合市场需求的优质的食材配送公司将拥有广阔的市场前景pp二项目简介pp1项目名称生鲜蔬菜食材配送以下简称项目pp2公司基本情况拟设立深圳市XXX食材配送管理有限公司注册资金人民币万元前期办公地点拟设于农批市场办公场所原配有办公室食材初级加工场冷库冷藏室及交通运输队伍只需稍加完善便可直接投入运营大多副营食材还可就近采购pp3公司核心竞争力定位提供健康安全绿色环保食材配送优质食材只服务优质客户pp4经营范围淡水鱼绿色蔬菜主营其他初级农副产品兼营pp5项目基本运营模式食材供应项目的运营模式可以简单的概括为两条腿走路一是直供通过对大型商超食堂连锁餐饮品牌学校食堂幼儿园食堂及行政事业单位等目标商户的择优供应可以实现项目的利润最大化保证项目运营良性和可持续性发展二是联合中小型食材供应商达成供销联盟扩大食材供应市场份额形成产品规模为公司品牌化运营提供最有力的保障pp建立新型的基地公司连锁配送产品品牌化目标商户供应链模式基地实行规模化集约化标准化绿色生产物流体系保证生鲜蔬菜食材的每日更新主要食材产品打造自有品牌立足深圳对外扩张联合政府打造农村扶贫工程城市菜篮子工程等民生系统工程以实现农民通过蔬菜种植脱贫致富丰富城市居民菜篮子培育区域经济新的增长点为目标pp6公司管理pp7客户管理pp三项目发展规划及目标pp1发展规划ppp